We find the format the insight actually needs. Sometimes a fifteen-section scrollytelling piece. Sometimes a single annotated map and four sentences. The form serves the story, never the other way around.

Our mark borrows from Roger Penrose's diagram of reality's three mysteries — the leaps between pattern, mind, and form. None of them makes sense alone. Vismaya is Sanskrit for wonder: the feeling when something you couldn't see becomes suddenly, undeniably visible. We added the z for viz. That's the job.

The world is full of important things nobody can see — not because they're hidden, but because nobody has bothered to make them legible.

The supply chain that keeps your phone alive runs through six countries and a chokepoint most people can't name. The policy shift that will reshape your industry in five years is sitting in an appendix, unread. The slow variable that explains the fast headline is right there in the dataset, ignored.

We don't start with a format — we start with a question: what does this insight actually need to land?

Sometimes it's a ten-minute scrollytelling piece. Sometimes a single chart with a headline. Sometimes a forty-five-second reel. We'd rather kill a good story than publish a wrong one — and we'd rather make one person think differently than impress ten thousand who scroll past and feel nothing.

He started as a journalist who couldn't stop designing, and a designer who couldn't stop researching. Nobody hired that combination, so he taught himself — not out of strategy, but because the obsession left no choice.

He believes clarity is an act of generosity: that every number is someone's lived reality compressed into a digit, and most of the time life gets flattened into a chart no one reads. He exists to give it back its shape — to sit at the border between what is true and what is understood, and to refuse to let the distance between them be someone else's problem.

Product designer and creative technologist. Founder of Promad, where he builds design tools and workflows — Figma plugins, parametric systems, AI-assisted production pipelines — that address the fragmentation of modern creative work.

Previously designed at Microsoft, 1mg, ClearTax, Merkle Science, and Kidzovo; early work on interaction design at IIT Guwahati was featured in a CHI publication. Bridges design and code through motion, data visualization, and modular frameworks for creative production.