Columbia Business School’s US analysis estimates that Uber’s take rate rose from about 32% when upfront pricing launched in September 2022 to more than 42% by end-2024. Only 22% of 2024 trips fell within normal time-and-distance pricing parameters, versus 86% in 2019; it estimated roughly $4bn more US profit than in 2019.
The gap is definitional: gross fare share measures what drivers do not receive, while Uber’s reported net take rate deducts insurance and third-party costs.
“Our reported Q3 2025 take rate was roughly 21% after insurance and third-party costs; median US driver earnings exceeded $30 per utilized hour, including tips.”
— Uber’s response to the independent analysis