— Process
Three things. In order. Every time.
Pattern, then meaning, then form. Below, our own 33 published stories go through all three.
The three worlds
Our mark
Our mark borrows from Roger Penrose’s diagram of reality’s three mysteries: the leaps between pattern, mind, and form. None of them makes sense alone.
Vismaya is Sanskrit for wonder: the feeling when something you couldn’t see becomes suddenly, undeniably visible.
We added the z for viz. That’s the job.
01 — Data · Pattern
We start with the dataset, not the story. The pattern has to exist before we decide what it means. We find it, and we refuse to distort it.
Each dot is one published story: sections across, words up.
02 — Narrative · Meaning
We find the question the data answers: the thing a reader can carry away, repeat, and use to see the world differently.
Colour the five decks and a question appears: why do our company stories read so heavy?
03 — Design · Form
We find the format the insight actually needs. Sometimes a fifteen-section scrollytelling piece. Sometimes a single annotated map and four sentences. The form serves the story, never the other way around.
Words per section, one dot per story. Source: Vismaya’s 33 listed stories, 29 September 2026.
Maps show. Decks explain.
Our five decks, all company stories, carry 3.4 times the words per screen of our 28 maps.
— What we believe
Rigour and beauty are the same demand.
A beautiful line is only allowed to pass through measured points.
Where stories start
Spin first. Then find the story.
We don’t wait for a topic to arrive. Three randomizers pick one: the Desk for industries, Atlas for countries and cultures, Epics for the places in the great poems. A spin is an assignment, not a story: the research decides whether there is one.
The draw has rules
- 60% of Desk spins are weighted by heat; the rest are pure chance.
- No segment twice in 30 days, no combination twice in 90.
- Heat 85 or more gets back in anyway.
- Nothing new? Breaking, then Developing, then Evergreen.
- Atlas spreads across regions; Epics keeps one spin in three philosophical.
Vizmaya Desk
Industry · editorial7 industries · 23 sub-industries · 5 lenses · 3 freshness windows
Atlas
Countries · geography202 countries · 15 cultural threads · 4 time depths · 4 frames · 5 lenses
Epics
Epics · geography35 epics · 114 episodes · 124 places · 6 lenses
Desk heat
Hot segments get spun more
Seed heat from the Desk dataset; the weekly refresh replaces it with live heat.
From spin to story
A human reads the insight first
HTML stories
Any agent can write the page
Claude, ChatGPT, Cursor: any agent reads our brief and writes one finished, self-contained HTML page. We serve it exactly as posted at /s/<slug>, inside our header and footer. No config, no render step.
Four formats
A scroll, a book, a board or a deck
Stories scroll by default. Three formats aren’t vertical at all, and each runs on a small runtime the site hosts, so the agent writes only the content, its design and its charts.
Scroll
The default
One long page; charts and maps play as they come up the screen.
Book
Pages you turn
A two-page spread on a wide screen; tap, drag or use the arrow keys.
Open the exampleBoard · you are here
A pinned board
A guided tour while the camera flies between items, or pan and zoom freely.
Open the exampleDeck
Slides or cards
Step through slides, or switch to a stack of cards and swipe them away.
Open the exampleThe hosting contract
- One complete HTML file, posted by the agent through our API or MCP tool.
- Served in a sandbox: scripts run, but with no cookies and no storage.
- A theme tag tints our header and footer to the story’s palette.
- A lint checks the page before it goes up, and reports what to fix.
- Photos: openly licensed first, AI only as illustration, every one credited.
- Two sites host them: vizmaya.fyi and footshorts.com.
Same story, three formats
Homer’s Odyssey, told as a book, a board and a deck. The only difference is the format.
Served exactly as posted.
Every save keeps a version, so any page can be rolled back.
What the world hides
The world is full of important things nobody can see: not because they’re hidden, but because nobody has bothered to make them legible.
The supply chain that keeps your phone alive runs through six countries and a chokepoint most people can’t name. The policy shift that will reshape your industry in five years is sitting in an appendix, unread. The slow variable that explains the fast headline is right there in the dataset, ignored.
The supply chain
Six countries, one chokepoint most people can’t name.
The policy shift
In an appendix, unread.
The slow variable
In the dataset, ignored.
Either
It stays buried in jargon.
Or
It gets compressed into a hot take.
What we make
We don’t start with a format. We start with a question: what does this insight actually need to land?
Sometimes it’s a ten-minute scrollytelling piece. Sometimes a single chart with a headline. Sometimes a forty-five-second reel. We’d rather kill a good story than publish a wrong one, and we’d rather make one person think differently than impress ten thousand who scroll past and feel nothing.
— Who we are
A two-person studio.
A journalist who designs. A designer who codes.
He started as a journalist who couldn’t stop designing, and a designer who couldn’t stop researching. Nobody hired that combination, so he taught himself: not out of strategy, but because the obsession left no choice.
He believes clarity is an act of generosity: that every number is someone’s lived reality compressed into a digit, and most of the time life gets flattened into a chart no one reads. He exists to give it back its shape, and to refuse to let the distance between what is true and what is understood be someone else’s problem.
- PathJournalist → designer → researcher, self-taught
- BelievesClarity is an act of generosity
Product designer and creative technologist. Founder of Promad, where he builds design tools and workflows (Figma plugins, parametric systems, AI-assisted production pipelines) that address the fragmentation of modern creative work.
Previously designed at Microsoft, 1mg, ClearTax, Merkle Science, and Kidzovo; early work on interaction design at IIT Guwahati was featured in a CHI publication. At Vismaya he builds the engine: the formats, the randomizer and the pipelines under every story.
- NowFounder, Promad
- BeforeMicrosoft · 1mg · ClearTax · Merkle Science · Kidzovo
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Vismaya · a studio for wonder
We give the invisible its shape
Our studio, pinned to one board. Follow the tour, or drag the board and zoom in on anything.
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Cover
A two-person data-storytelling studio
We start with the dataset, find the question it answers, and build the form that insight actually needs.
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Process
Three things. In order. Every time.
Pattern, then meaning, then form. Next, our own 33 published stories go through all three.
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01 · Pattern
Start with the dataset
Thirty-three stories, one dot each, no labels yet. The pattern has to exist before we decide what it means.
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02 · Meaning
Find the question it answers
Colour our five company decks and a question appears: why do they read so heavy?
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03 · Form
Draw the answer to be read in one glance
Words per section: maps show, decks explain. Same data, three passes; only what we’ve understood changes.
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The mark
Three worlds and the leaps between them
After Roger Penrose: pattern, mind and form. None of them makes sense alone.
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What we believe
Rigour and beauty are the same demand
Every story measured, all 33. Then one smooth line, allowed to pass only through measured points.
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The randomizer
Spin first. Then find the story.
Three randomizers hand us an assignment. The research decides whether there’s a story in it.
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Vizmaya Desk
An industry, a lens, a deadline
Industry, sub-industry, lens and freshness. Press Spin to draw your own; the real draw also weighs heat and blocks repeats.
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Atlas
A country and a thread through it
A cultural thread, a depth of time, a way of framing the map and a question to ask of it.
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Epics
A place in a great poem
An episode and a place, each marked Verified, Claimed, Symbolic or Lost until research checks it.
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From spin to story
Heat in, a human check out
Hot segments come up more often. And before an Atlas or Epics story goes out, a person approves its hero insight.
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HTML stories
Any agent can write the page
The spin becomes a brief, an agent writes one finished page, a lint checks it, and it goes live at /s/<slug>.
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Four formats
A scroll, a book, a board or a deck
You’re reading a board. The same runtime contract serves all four.
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The contract
Served exactly as posted
One file, in a sandbox, in our chrome, checked before it goes up.
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What the world hides
Not hidden. Just never made legible.
The supply chain, the policy shift, the slow variable: all in plain sight, and nobody can see them.
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The problem
Both fail the same way
Either things stay buried in jargon, or they get compressed into hot takes.
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What we make
The form the insight needs
A ten-minute scroll, a single chart, a forty-five-second reel. Tap any of the three to read it.
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Who we are
A two-person studio
The mark recast: two people, and the story they make as the third circle.
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Words · data
Shashank Vardhaan
A journalist who designs. Clarity, he believes, is an act of generosity.
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Design · code
Suprabho Dhenki
A designer who codes. Founder of Promad, and the engine under every story here.
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Closing
We added the z for viz
That’s the job.
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The whole studio
The board is yours
That’s the tour. Drag the board, zoom into any card, spin a randomizer, or start again.